Squeeze King Lemonade’s new visual identity celebrates the nostalgic charm of small-town lemonade stands. Inspired by the purity and simplicity of childhood, the branding evokes a sense of hometown freshness and authenticity. The rebrand positions Squeeze King as a premium beverage brand rooted in Tucker, GA, while aspiring to compete on a national level.

CREATIVE DIRECTION | LOGO/IDENTITY | BRANDING | DESIGN DEVELOPMENT | PACKAGING | ENVIRONMENTAL | PRINT COLLATERAL | ILLUSTRATION