The Robert Lee Daniel social media brand pays tribute to his love of photography and film, capturing the spirit of family, friends and the Athens, GA community during a time of segregation. Despite this adversity, his photos show the resilience of the black community and their ability to have a good time. This ID system was developed to honor his legacy, reflecting his creative spirit and personality through a simple and unifying branding that showcases his body of work. The design language is fun and versatile, speaking to his love of cameras and key elements of his life.

CREATIVE DIRECTION | LOGO/IDENTITY | BRANDING | DESIGN EXPLORATION | ILLUSTRATION