Woodshop Toys initially began as a wooden vehicle toy line, but with the constantly changing market, they had to diversify beyond just cars and trucks. To stay current and relevant, we designed new products and packaging that are gender-inclusive, and expanded into markets such as home decor, leisure, and lo-fi electronics. This was a Peachtree Playthings project.

ART DIRECTION | GRAPHIC DESIGN | PRODUCT DEVELOPMENT | BRANDING | PACKAGING | ILLUSTRATION