For over 20 years, Fadeologist barbershop has been prioritizing their customers and earning a reputation as skilled barbers. When designing their brand identity, we took advantage of their unique name and tagline, "Haircut to a Science". We merged their reputation as master barbers with the precise world of science to create a clean and modern branding system. Thanks to this successful branding, the barbershop won the "Best Barbershop" category at the Steve Harvey National Neighborhood Awards in both 2013 and 2016. This award brought them additional recognition and increased sales of their branded merchandise.

CREATIVE DIRECTION | LOGO/IDENTITY | BRANDING | ENVIRONMENTAL | PRINT COLLATERAL | ILLUSTRATION | WEBSITE | APPAREL GRAPHICS