Creative Test Lab has partnered with Robert Lee Images, a nostalgia brand centered around a small-town southern photographer and his decades of work, to create a unique toy car. Robert Lee was known for his love of photography and his iconic vintage Chevys, particularly his favorite white four-door 1964 Impala. This toy car captures the streamlined design and iconic body style of the 1960s Impala using sustainable materials like wood and porcelain, offering a vintage-style toy with minimal sensibilities.

CREATIVE DIRECTION | PRODUCT DEVELOPMENT | ILLUSTRATION | TOY DESIGN